Loblaws - President's Choice
In 2016 the President's Choice brand was redesigned and given a fresh look with new brand standards. With this redesign was a need to update all existing products to match the new look. Each product had its own needs and limitations such as dielines and printing processes which were taken into consideration. The frozen fruit category had a variety of skus that all followed the same treatment; fresh fruit photographed in an organic arrangement with a subtle mist for a fresh look.
