People's Champ Vintage Brand Identity
With the opening of their Parkdale storefront, People's Champ Vintage was in need of a brand identity and had visions of a vintage inspired mascot. The hand-drawn wordmark pays homage to classic baseball imagery. Building on the vintage theme, Champ; the People's Champ mascot, pays tribute to drive-in theatre intermission characters (lets all go to the lobby!). Champ is used in most marketing media and dons a variety of accessories and costume.
